The British Airways i360

A flight on the British Airways i360

Whenever a new tourist attraction is proposed somewhere it always comes with its supporters and detractors and the British Airways i360 was no different.

Architects of the flying doughnut, which towers over Brighton seafront in the UK, said the i360 would revitalise the area. They claimed that its modern design was a nod to the Grade I listed former pier it now stands in front of.

However, those who were against the build said it would spoil the view of the area and become a blot on the landscape.

As the arguments raged on, slowly but surely the i360 began to take shape. During our regular visits to Brighton we watched it grow, as various parts were shipped in from around the world.

While I wasn’t sure which side of the fence I was on, I knew I wanted to go on it. Maybe it’s the journalist in me (and the fact that Brighton used to be my old reporting patch), but I always like to try things out so I can make my own opinion.

We were in luck, as my lovely in-laws bought us some tickets before the i360 had even officially opened. So within weeks of its first flight (as sponsors British Airways like to call it) we were on board.

The design of the British Airways i360

The British Airways i360 was designed by architects David Marks MBE and Julia Barfield MBE. The pair also created the London Eye and it’s easy to see some similarities between the two. The i360, which they have dubbed a ‘vertical pier’ moves slowly up to a height of 453ft, allowing passengers to walk around its circular pod to experience the different views.

The impressive British Airways i360

Dominating the skyline

From the ground the world’s tallest moving observation tower (at 531 feet) is certainly impressive. Like it or loathe it, there’s no question that it now dominates the skyline. It has been built at what would have been the entrance to the West Pier (now derelict after a fire, but still one of Brighton’s most famous landmarks). The two Italianate style toll houses which stood at the entrance of the pier when it opened in 1866 have also been reconstructed, which is a nice nod to its past.

Admittedly when we visited things were very much still in their opening stages. The restaurant underneath the i360 was closed for staff training and many of the contractor’s fences were still standing. However the shops in the surrounding arches were open for business and with the sun beaming down on us, there was a definite buzz in the air.

The shops on Brighton seafront

A shopper’s paradise

What to expect from a flight on the British Airways i360

Flights take place every half an hour and are 20 minutes long (10 minutes up and 10 minutes down). We arrived 20 minutes early, as requested, and joined the queue to get in. After going through security (it really is like an airport) visitors wait on a decked area for the previous flight to descend. This gave us time to check out the underside of the pod, which is cleverly mirrored to reflect the shoreline.

The underneath of the British Airways i360

Seeing the shore from a different viewpoint

As the pod dropped the previous passengers off at the gift shop below, everyone rushed to the entrance gate to wait to get on. Mr A, who steadfastly refuses to queue for flights in airports, abided by his same rule and insisted we chill out in deckchairs until the very last minute.

Relaxing in a deckchair

Leaving it until the last minute

As you board the ride you’re welcomed by staff dressed in British Airways uniforms who wish you a pleasant flight. Meanwhile The Flower Duet from the opera Lakmé (made famous by a British Airways advert in 1989) blasts out over the loudspeakers. It’s all ‘very on brand’ as the marketers like to say.

The pod of the British Airways i360

Getting ready to board

The flight itself moved faster than I was expecting, gradually providing views across the city. We got lucky with a beautiful day and could see as far as the South Downs to the west. To the east are the stunning white cliffs of Beachy Head (exactly the same height as the i360).

Coastline views from the British Airways i360

Clifftop views

To the north we were able to spot famous Brighton landmarks including the Royal Pavilion, Regency Square and North Laine. Our gift voucher included a British Airways i360 guide (which can be purchased separately) that provided us with a foldout panoramic explanation of what we were seeing. This came in handy as there are no information boards or commentary (although you can download an app).

The British Airways i360 guide book

A useful accompaniment on the flight

The idea is that passengers feel as though they are ‘walking on air’ and when we looked down it was easy to feel as though we were up in the clouds.

Brighton and Hove

Landmark spotting…

My favourite view

Maybe because we had the guide – or because we both know the city so well and were busy trying to locate the house I used to live in or where we’d been on our first date – the time seemed to fly by and before we’d even got all of the way around the pod we were already on the way back down again.

We quickly made our way over to the final view, looking out to sea. This is the one I hadn’t really understood beforehand, what’s the point of just looking at a great expanse of water?

But actually this turned out to be my favourite view; I loved the unique vantage point it gave of the West Pier, a structure I know and love, but have never experienced from that angle.

I also realised that the sea is going to be the aspect which changes the most on different visits. A city will always look like a city, no matter what the weather. But only the sea can change completely, from moody raging waters to a calm blue expanse.

Brighton's West Pier

Not the best photo, but I was too busy enjoying the view to worry about reflections!

There is a bar in the centre of the pod. Although to be honest I’m not sure it’s worth getting a drink as the flight itself is so short. All too soon we were back on solid ground, being directed to the shop and a hard-sell for photo packs.

My conclusion

So all in all I’m fully on board with the British Airways i360. Yes, it’s totally changed the landscape of Brighton seafront and its always going to stand out. However I guess the West Pier did back in its day too. Overall the flight reminded me of all of the things I love about this city.

Usually I’m not a fan of flying, and I can’t wait to get off a plane. But my only complaint about this flight was that it was too short!